We tested 5 ideas. The strongest scores 77 / 100
Her brief scored 66.5. She chooses.
- Set up the AI character
- Open Start here: your tools + first prompts
- Pick your idea from the Idea Lab
A real plan: an AI character brand, built from zero
new offer
the digital product plan
your first product, mapped out.
Starting from scratch, or sitting on an audience that isn't buying? Either way, you get your plan.
The product to sell first, who buys it, what to post and how to sell it. Plus your tools, your first prompts and your first 7 days of content, written out. You'll know exactly what to open, what to paste and what to post on day 1.
Don't have an idea? Good. We test 5 against what's already selling and show you the strongest.
One form. No calls. Your dashboard within 7 working days. You get the plan and every word you need. You run it.
SaaSpreneur awardsGold, Platinum + Diamond
3,200+ digital businesses launched
$15M+ client revenue
the gap
most people skip the plan. then build the wrong thing.
Most people want to sell digital products. Then they either can't decide what to sell, or they pick an idea and spend months building something nobody buys.
That's why the plan comes first. It starts with what already sells in your market, then works backwards to your product, your posts and your launch.
sound familiar?
- You've had the idea for months. Maybe years. It still lives in your notes app.
- Or you've been posting for ages. People like it, people comment, and nobody buys.
- A course? A guide? A membership? What would you even charge? You don't know where to start.
your dashboard
13 tabs, all yours ↓Not a PDF you read once. Your own dashboard with 13 tabs. Starting from zero? We test 5 ideas and pick the strongest. Already have something? We audit it first. You get the plan and every word you need. You run it.
Not just a plan. Your tools, your first prompts and your first 7 days of content, written out.
01
Overview
The idea we recommend, the first 3 things to do and your progress tracker.
02 · from zero
Idea Lab
5 ideas built from your skills and story, each checked against products that already sell, scored side by side. Our pick, why, and what to watch out for. You choose.
02 · if you have something
Audit
In place of the Idea Lab: what you already have, your offers, sales, best posts, proof and what can be reused.
03
Start here
The exact tools to use, with the cost and the first prompt for each. Your first 7 days written out: script, on-screen text, caption and which tool. And how to make your content with Claude.
04
Character or Brand
An AI character's name, look, palette, voice, catchphrases and rules. Or your brand, if you're showing up as you.
05
Market research
What already sells in your niche, at what prices, and the gap you can fill.
06
Market Proof
A score out of 100 with a clear decision, like "Go. Test it.", and how to prove it with real buyers.
07
Your Buyer
Who she is, in her own words.
08
Why They Buy
What makes her pay, and the order to say it in.
09
The Offer Plan
Your product, price ladder, money check, what goes inside, headlines and guarantee.
10
Content plan
Reach reels and sell reels, your formats, weeks 1 to 4, and 5 starter scripts, each modelled on a real winning reel.
11
How to sell
Reel, comment, DM, email, waitlist, sale. Every DM and email written for you.
12
Roadmap
Week-by-week stages and your own tick list. Every step is yours to do.
13
Numbers
A weekly tracker that shows you what to fix next.
take a look inside
a real dashboard, tab by tab.
This is what you can expect: a detailed plan covering your product, your buyer, your content and exactly how to sell it, tab by tab.
the idea lab
5 ideas. scored side by side.
You don't get one opinion. You get 5 ideas, each checked against products that already sell, scored on the same 100-point scorecard. Your own idea goes in too. You choose.
Idea Labfrom a real plan
The Side-Business Money Kit our pick77
Price It Right75.5
The 30-Day Money Reset73.5
The Money Excuse Detox your brief66.5
Buy Your First Small Business58.5
A score shows how strong an idea is against what already sells. It's never a promise of sales.
where are you starting?
one plan. two starting points.
You pick your starting point in the form. Same dashboard either way. Only where it starts, and the order of your roadmap, changes.
from zero
An idea, and that's it
No audience, no product, maybe no idea yet. We test 5 ideas and show you the strongest, then your plan starts with your foundation.
- 0Pick your idea from the 5 we tested
- 1Set up your brand or character
- 2Start posting from your content plan
- 3Free guide + waitlist
- 4Launch your product to the waitlist
Your product is planned before your first post, so everything you post points at it.
you have something
An audience that isn't buying
Followers, content, expertise, or a product that isn't selling. We audit it and use what's working.
- 1An audit: what you have, what you've tried, why it didn't sell
- 2An offer built from what already works
- 3Pre-sell to the people you already have
- 4Then new content to reach new people
Your plan repackages what you've already made before you build anything new. Open to new ideas? We'll test those too.
how it works
4 steps ↓01
Get the plan
$147, once-off.
02
Fill in one form
Your skills, your story, your idea (or none yet) and how attached you are to it, how you want to show up and your time. Around 20 minutes.
03
We build your plan
5 ideas tested (or an audit of what you have), then research, your offer, your buyer, your content and your launch. Ella checks every plan.
04
Your dashboard lands
Within 7 working days of your form. Start ticking things off.
a real plan
a peek behind the scenes ↓A 46-year-old accountant came in with an AI character idea. It scored 66.5. We tested 4 more built on her real background, and the strongest scored 77: a money tool for women with side businesses, still fronted by her character. She chooses which one to run.
Character
Auntie Penny
A no-excuses AI money character, with her look, voice and the lines she'd never cross.
Idea Lab
66.5 → 77
Her idea, plus 4 more built from her background, each checked against what already sells. Our pick: The Side-Business Money Kit.
How to sell
Free Money Excuse Audit
The free guide, the comment keyword EXCUSES, the DM flow and the waitlist.
Content plan
Excuse Inspection #1
6 formats, 4 weeks of posts and starter scripts, decoded from accounts already working.
Start here
Her first 7 days
Her tools, the first prompt for each, and 7 days of posts written out: script, on-screen text and caption.
She asked for a clear day 1. Within a day her plan had a new Start here tab: her tools, her first prompts and her first 7 days written out.
pick where you're at
work it out, or let us.
What Actually Sells$27You work out what to sell yourself, with a guided tool.
Digital Product Plan$400 $147We work it out for you: product, buyer, content and launch.
Done-For-You Launch$2,500We build it with you: product, funnel, tech and content system.
new offer, launch price
$400 $147 once-off
$400 is the full price after launch. Upgrade to the done-for-you launch within 30 days and the full $147 comes off.
- ✓Your own dashboard with 13 tabs
- ✓5 ideas tested side by side, or an Audit if you already have something
- ✓Your tools, your first prompts and your first 7 days written out
- ✓Market research + an honest Market Proof check
- ✓Already have an audience or a product? An audit of what's working
- ✓Your first product, your buyer and why they buy
- ✓Content plan + 5 starter scripts, each modelled on a real winning reel
- ✓How to sell: every DM and email written
- ✓A week-by-week roadmap with tick boxes
Delivered within 7 working days of your form. Do-it-yourself: you get the plan and every word you need, and you run it.
is it a fit?
ready to start.
This is for you if
- ✓You have an idea and nothing else yet. No audience, no product.
- ✓You have an audience, content or expertise, but nothing that sells. Or a product that isn't selling.
- ✓You'd rather have it mapped out for you than figure it out alone.
This isn't for you if
- ×You want it built for you. That's the done-for-you launch.
- ×You'd rather work it out yourself. Start with What Actually Sells.
- ×You want a guaranteed income number.
digital product funnel builderwho's building your plan.
I'm Ella. I build the part most people never get to: the offers, the funnels, the automations and the software itself. I've helped launch over 3,200 digital businesses, and I'm a Gold, Platinum and Diamond SaaSpreneur award winner.
Your plan is built on the same process I use for my private clients, and I check every plan before it reaches you.
questions
What if I don't have an idea yet?
Most people don't. Tell us your skills and your story in the form. We build 5 ideas from them, test each against what already sells, and recommend the strongest. You choose.
What if I already have an idea?
We score it, and we score 4 more next to it. If yours is the strongest, great. If not, you'll see why. In the form you can tell us it must be yours, and then we only plan that one.
Do I need an audience?
No. If you're starting from zero, your plan builds your foundation first. Your roadmap starts wherever you are.
I already have an audience or a product. Is this for me?
Yes. Your plan starts with an audit of what you already have: what you sell, what you've tried and what your audience responds to. Then your plan builds your offer from what's working and maps out a pre-sell to the people you already have.
I want to build an AI character. Does this work for me?
Yes. Instead of a Brand tab, you get a Character tab: who your character is, how they look and sound, and how they sell.
How long does it take?
Your dashboard lands within 7 working days of your completed form. The clock starts when you submit it.
Is there a call?
No. Everything comes from your form, so the answers you give matter.
Do you build any of it for me?
No. The Digital Product Plan is do-it-yourself. You get the plan and every word you need: your product, your scripts, your free guide idea, your DM flow and your launch. You run it. Rather have it built for you? That's the done-for-you launch, and the full $147 comes off if you upgrade within 30 days.
Will this make me money?
No one can promise that, and we won't. The plan gives you the fastest road we can find to your first low-ticket product. Sales come down to the work you put in, your posting and your market.
What if I want it built for me afterwards?
Upgrade to the done-for-you launch within 30 days and the full $147 comes off. Your plan becomes step one, so nothing gets redone.
What if I don't like my plan?
Tell us what's not working. Instead of money back, we revise your plan and work with you to find an idea worth building: a different product option, changes to your character or brand, new scripts or different tools. A completely new idea counts as a new plan.
Can I get a refund?
No. Every plan is made for you from your answers, so all sales are final. If your plan isn't right, we revise it with you instead.
let's create your digital product plan.
One form, 7 working days, and your idea, or the audience you already have, becomes a plan you can start on the same day it lands.
Digital Product Plan$147 once-off
Get your plan $147 →
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